A triumph of a charity communications conference
We are not objective because we helped a bit but I do think the Chrity Communications Conference held on Thurs in the City of London was great. Most memorable moments for me were
- Nick, an anorexic, revealing that some magazines make him sign exclusivity contracts thus preventing him talking to other magazines for months. And his passion to tell his story and improve understanding of his condition
- Lindsay Nicholson, of National Magazines, introducing us to magazine jargon - t.o.t.s being stories of triumph over tragedy
- MaxClifford assuring us that all publicity is not good publicity and advising charities to avoid celebrity agents and concentrate on celebrity PRs/publicists
- Mark Smith of DebRA telling us how the charity had to make and air a ten second ad in order to take advantage of the first showing of the Boy Whose Skin Fell Off. All Mark wanted was to have the charity's phone number aired so people could get more information. To me, unless broadcasters can help charities in this way it makes a mockery of any CSR policy.
We hope there is another conference next year. Do add your comments