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April 27, 2006

TV and the developing world - the challenge of getting producers to be interested

A friend of mine - Joe Smith - plus others have produced a really interesting report on how British TV reflects (or doesn't) the reality of the developing world - its downloadable free http://www.vso.org.uk/news/pressreleases/reflecting_the_real_world.asp Though its particularly about International issues there's learning for the whole of the voluntary sector in it. Here's a flavour of their recommendations to NGOs
- build trust with broadcasters and become storytellers not issue-sellers. Work harder to uncover and present human stories and personalities.
- invest resources in processes that allow richer links between broadcasters and specialists eg bursaries and fellowships and media training within the organisation
- look for opportunities to engage media beyond news and current affairs.
These findings closely reflect our own "Culture Clash report" though I think I would add that voluntary sector orgs and NGOs need to be more prepared to take risks

April 19, 2006

New ways of using the web

We wanted to spread the word about two related events looking at new ways of using the web. Some call it Web 2.0 but we are told by those in the know that this is a very controversial term. One of the events is about podcasting for charities - something we think very few do (tell us if we're wrong). The podcasting event is organised by a friend Jude Habib who has left the BBC to forge a career in the charity world. Its on 9th May eve. If you're interested do e-mail jude@judehabib.com. We're involved in helping organise another event about blogging, podcasting, wikis, tagging etc. This is mainly being organised by Steve Moore of Policy Unplugged. Steve is adamant that you learn most if an event is truly interactive ie no speakers or presentations but people talking to each other. This is at the RSA on 22nd May pm. e-mail policyunplugged@yahoo.co.uk if interested in going to that. The askCHARITY team is keen to go and help partly to learn a bit more ourselves, and get ideas on how asKCHARITY could be improved and made more interactive.