TV and the developing world - the challenge of getting producers to be interested
A friend of mine - Joe Smith - plus others have produced a really interesting report on how British TV reflects (or doesn't) the reality of the developing world - its downloadable free http://www.vso.org.uk/news/pressreleases/reflecting_the_real_world.asp Though its particularly about International issues there's learning for the whole of the voluntary sector in it. Here's a flavour of their recommendations to NGOs
- build trust with broadcasters and become storytellers not issue-sellers. Work harder to uncover and present human stories and personalities.
- invest resources in processes that allow richer links between broadcasters and specialists eg bursaries and fellowships and media training within the organisation
- look for opportunities to engage media beyond news and current affairs.
These findings closely reflect our own "Culture Clash report" though I think I would add that voluntary sector orgs and NGOs need to be more prepared to take risks