People working in charity communications earn a fortune.

There's no point complaining when a journalist completely misrepresents your charity.

The world doesn't revolve around your charity.

Just some of the comments from former Sun editor Kelvin MacKenzie at the Charity Communications '08 conference.

The controversial tabloid supremo certainly spoke his mind. He got everyone talking with his self-titled "rant".

Kelvin told the Charity Communications '08 audience not to read press coverage their charity received but to weigh it as it's the amount they get that's important.

And his advice to charity communicators on what to do if they're not happy with their organisation's media coverage was as direct: "Just get over it!"

"Editors are omnipotent. They don't have to be balanced," he concluded.

I was responsible for one of the roaming mics at the conference and was kept busy running around giving audience members the opportunity to respond to Kelvin's comments.

As conference organisers, we did brief Kelvin twice about the charity sector, communications and fundraising, which he apparently chose to ignore.

Feedback from delegates post-conference suggests some thought Kelvin was talking complete rubbish. They said his comments were offensive and irrelevant: he didn't know what he was talking about.

Others felt his words were a wake up call to those working in charity communications. That, as its former editor and a current columnist, Kelvin speaks for the Sun's 3 million plus readers. So, sadly, his thoughts are representative of a significant portion of the population and this is something charity communicators should bear in mind.

What do you think?

You can download Kelvin's keynote address here: www.ngomedia.org.uk .

Trina Wallace, a writer at ngo.media, a copywriting agency for charities.